When working with a marketing agency like Atlanta marketing agency, it’s important to know the progress of your campaigns. Track campaign performance is essential to improve ROI and stay on track for business goals.
The following guide will show you six different ways on how to track marketing agency campaigns from start to finish:
Track Campaign Performance Using Analytics Tools
Media buying agencies use Google Analytics to track traffic, clicks, and conversions for each of your website pages. Gaining insight into user behavior based on website metrics is one of the advantages of Google Analytics.
Make sure that you’ve also integrated Google Analytics tracking codes with your social media profiles so that every click is tracked across the web.
Tip: Add value by leveraging data from Google Analytics to see which of your agency’s clients are generating the most traffic via social media channels for you so you can pay more attention to their campaigns.
Trace Your Agency Media Buys Using Social Campaigns Dashboard
Dashgum is a social media tracking platform that lets you track paid promotion results on Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn. With Dashgum, not only will you be able to monitor each channel but also gain insight into what works best for your business across ad types (link clicks vs. post engagements). Every single campaign is tracked with real-time analytics on both costs and conversions.
Track Your TV Ad Performance Using Video Ads Platform
TV advertising has been one of the most effective marketing channels in the past year. If you’re running TV ads, you need to make sure they don’t go unnoticed and fail to generate business results.
Using an ad-tracking platform such as Adometry is essential to find out how many times your TV ads were viewed and the number of people who went on to visit your website with their specific campaign information.
Use Google Alerts for Blog Post Mentions & Link Building
According to Atlanta SEO, keeping up with relevant industry news and relevant blog posts can be a challenge when working with multiple campaigns at once–especially if you’re trying to publish original content on your own blog site or guest blogging on other sites. Using social media monitoring tools such as Sprout Social will help you identify outlets where influential writers are publishing relevant content that you can reach out to and share with your network.
Another great tool for keeping up with things is Google Alerts which can be used to follow specific keywords on your blog, analytics, or social media accounts. Set up daily email alerts around deadlines so that you don’t miss any opportunities to leverage important new mentions about your business.
Use RSS Feeds for Monitoring Keyword Rankings
Google Alerts is also useful in monitoring your competition’s SEO rankings, keyword changes, and website updates without having to manually search the web for this information all of the time. Set up daily alerts so that you stay current with any changes or new opportunities–especially if you’re trying to get ahead of the game by targeting more competitive keywords before they get popular.
Track Your Agency’s Social Referrals Using Google Analytics
To make sure that your social media efforts are paying off, you need to keep track of how many new referral visitors come from your agency’s social media channels. You can do this using Google Analytics by looking at the number of sessions generated based on “referral keywords.”
You’ll also want to look at interactions with your site (how often was it shared, clicked, or viewed) and conversions (how many of those visitors who arrived through referrals became new customers).
Use ROI Tracking Tools for Client Sales & Profitability Results
Atlanta SEO mentioned that tracking campaign results is not enough–you have to be able to prove the value of campaigns in terms of sales and profitability. This comes down to the ability to track multiple key performance indicators (KPIs) with at least two data points for each metric. For example, if you’re trying to prove ROI on social media campaigns, you might use cost per lead/conversion as your first KPI and revenue generated per dollar spent as your second KPI.
Make sure that agencies are using proper attribution tracking tools so they can create custom reports that provide accurate results. Otherwise, communication between agencies and clients will be difficult because no one will have any idea what’s actually being achieved with their marketing dollars.
By now, you should have a lot of knowledge about tracking digital marketing agency campaigns from start to finish–but remember, there’s always more to learn. Always try to stay on top of new tools and strategies that will help you achieve better results.